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In roughly two years, adidas Boost cushioning has made a smooth transition from energy efficient innovation to the calling card for comfort. Outfitting athletes like Andrew Wiggins and Derrick Rose while propelling Kanye West’s signature collection, Boost cushioning continues to make its mark in both sport and fashion sectors. As adidas ushers in their latest Boost model, the adidas Solar Boost, get a history of the progressive cushioning technology.
In February of 2012, adidas held a global event in NYC with media members from all over the world to unveil Boost technology. Introduced on the adidas Energy Boost runner, the new technology brought a higher level of energy return than the standard midsole by fusing together many TPU particles for a bouncier, more temperature resistant ride.
The technology revamped their running category, outfitting many more models for years to come. In 2015, the adidas Ultra Boost brought full-length Boost together with Primeknit construction for what the brand calls their best shoe to date