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Launched in 1993, Miu Miu is the diffusion line of the Prada fashion house. Named after the nickname given to the creative director and descendant of the Italian fashion house, Muccia Prada, Miu Miu was established as more colorful and avant-garde than its sister brand. The image set by the brand, very feminine, anti-conformist and even rebellious at times, quickly gained a large following of women who were weary of suits and dark colors. Just a year later, Muccia Prada received the Council of Fashion Designers of America Best International Designer Award for her Miu Miu collections, establishing the new brand as a coveted fashion label.